030BLN - Covivio

We have been supporting Covivio, a 23 billion assets real estate company in Europe, on the development of a large-scale project: a 60,000 m² tower located in the heart of Alexanderplatz in Berlin, designed to host a wide range of usages - offices, coworking, coliving, dining, exhibitions, retail, and more.

The goal: turn this building into a true destination for Berliners.

Our mission is structured around the following pillars:

1. Strategy: market research, strategic planning, local anchors and history, usages mix recommandation, early go to market and PR recommendations

2. Creative direction : Supporting Covivio's initial vision, we intervened as advisors to define the tower's brand identity. From concept, to naming, including positionning. We handled copyrighting, and worked with our visual treatment partners, Golgotha agency, to land 030BLN's visual creatives - also used in signage system. We dialogued with the interior designers, Studio Aisslinger, on spaces moodboarding and usages

3. Programming - We sourced key players from the Berlin & international scene to operate the building’s various spaces : F&B, wellness, retail, tattoo,... We operate as connectors, but also deal makers, working with both parties to align on the most relevant business model

4. Artistic Curation - We identify and select local artists to bring a strong cultural dimension to the project and anchor the building within Berlin’s creative scene

5. Marketing Strategy - with Covivio marketing teams, we support with strategic marketing planning, PR, event strategy, social media, and partnerships, ahead of the tower go to market